Paolo Guzzetti

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.

–┬áThe Art of the war – Sun Tzu

Born in 1964, he graduated in Electronic Engineering at the Milan Polytechnic. Specialized in marketing and complex sales management, he has held the role of sales and marketing manager in IT companies before tackling the entrepreneurial challenge, helping friends and associates to start up business activities in various sectors. He has collaborated with investment funds in the evaluation of companies for M&A activities.

He is an expert on Value Selling and Miller Heimann techniques and translates creative ideas using Business Model Canvas. Always passionate about training, he has studied and developed new techniques for managing business processes and applying Lean models in strategic marketing processes. Since 2014 he has dedicated himself to consulting and training, helping entrepreneurs and managers to find new markets and assisting them in organizing commercial networks. Lecturer in the Business Schools of Assolombarda, Formaper, Federmobili.